The catalyst of change. The clothing of the Viennese servants and their relation to fashion in the period 1760-1823 Aris Kafantogias University of Vienna, Austria This is a section of La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior(DOI: 10.36253/978-88-5518-565-3) by Giampiero Nigro Firenze University Press Firenze 2022 https://doi.org/10.36253/978-88-5518-565-3.15

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In the eighteenth century, fashion constituted a fundamental criterion for consumption for broader parts of the European (and Viennese) population. This article investigates, through various sources, like probate inventories, fashion magazines and pattern books, the consumption of clothes and accessories of female servants in the period 1760-1823 and associates it with debates on their appearance at the time. It compares their wardrobes to those of a broad part of the Viennese female middle-class population, and examines the relation of their wardrobes to fashion, notably in the period of the emergence of Viennese fashion. Finally, it investigates whether female servants could function as intermediaries of the prevalent fashion between the elites and this middle stratum, and, consequently, as trendsetters for this group.

 Fashion consumption servants Vienna eighteenth century

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