Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition Andrea Ottone Bibliotheca Hertziana - Max Planck Institute for Art History, Germany This is a section of L’economia della conoscenza: innovazione, produttività e crescita economica nei secoli XIII-XVIII / The knowledge economy: innovation, productivity and economic growth, 13th to 18th century(DOI: 10.36253/979-12-215-0092-9) by Giampiero Nigro Firenze University Press Firenze 2023 https://doi.org/10.36253/979-12-215-0092-9.18

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this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area.

 book history publishing planning Venetian economic history the Giunti publishing house

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