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This is original content, published in Open Access. It is also available to read for free online at https://media.fupress.com/files/pdf/24/2630/2630_21593
This is original content, published in Open Access. It is also available to read for free online at https://media.fupress.com/files/epub/24/2630/2630_21594
It is available to read for free online
It is available for online purchase at https://books.fupress.com/isbn/9788866554158
In the broader scenario of social communication, the volume deals with the issue of the communication of social responsibilities: a field which, in recent years, has been offering interesting examples of how it is possible to reconcile corporate values and goals with ethical purposes and values in Italy. Starting from the analysis of some projects carried out by companies and associations in the Italian context, the authors analyse the ways in which people build, manage and renew a relationship between apparently distant and yet close subjects.
Nel più vasto scenario della comunicazione sociale, il volume affronta il tema della comunicazione delle responsabilità sociali, un ambito che negli ultimi anni sta proponendo nel nostro Paese interessanti esempi di come sia possibile conciliare valori e obiettivi aziendali con finalità etico-valoriali. A partire dall’analisi di alcuni progetti realizzati da imprese e associazioni nel contesto italiano, si analizzano le modalità attraverso le quali si costruisce, si gestisce e si rinnova una relazione tra soggetti apparentemente distanti, ma vicini.
It is available online at https://doi.org/10.36253/978-88-6655-415-8