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This is original content, published in Open Access. It is also available to read for free online at https://media.fupress.com/files/pdf/24/266/4384
It is available to read for free online
It is available for online purchase at https://books.fupress.com/isbn/8884531268
The subject of economic valorisation has become a current topic and the idea that culture can be considered a factor of economic production, able to generate wealth, appears to have been generally accepted. The book consists of a series of essays about the economic valorisation of the cultural, artistic and environmental heritage of the art city of Florence using a business economics approach and will appeal to scholars and researchers focusing on the cultural economics and managerial economics of art and to practitioners in the cultural sector and policy makers.